AMP 30
North Park // Long-Spanning Mixed Use Development on 30th Street
AMP 30 is a 202-unit mixed-use apartment building rising along North Park’s longtime main street, 30th Street. Designed by Orange County-based AO Architects, and developed by historical materials company turned real estate development firm H.G. Fenton Company, the project’s residential units sit above nearly 8,000 square feet of ground-floor retail, adding both housing and everyday street activity to one of the area’s busiest corridors.
The project is part of a broader shift occurring along 30th Street, where older, low-rise commercial buildings are gradually being replaced by denser mixed-use developments. What makes AMP 30 stand out, though, is how deliberately it engages the street, and how much the massive length is broken down at the pedestrian level through playful use of facades, reveals, and jogs. Instead of turning inward or lifting residents above parking podiums, AMP 30’s design keeps its edges active and public-facing.
At the ground level, retail spaces — including a coffee shop and café — open directly onto the sidewalk, reinforcing 30th Street’s role as a social and commercial spine for North Park. Above, the residential portion is supported by a wide range of shared amenities distributed throughout the building rather than concentrated in a single, isolated space.
These include coworking areas, indoor and outdoor fitness centers, and a lobby anchored by an entertainment stage and resident clubhouse. Additional shared spaces such as a dog park, pet washing room, and spa hot tub point to the building’s emphasis on internal community life, while bike storage and direct street access reflect its urban setting.
Operational features like elevators, on-site management, gated electronic access, package lockers, and remote building access systems are integrated into the project’s day-to-day functioning. Together, these elements reinforce the idea that density and neighborhood character don’t have to be opposites — and that large residential projects can still participate in the life of the street rather than retreat from it.